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PAY PER CLICK

What is Pay Per Click?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

PPC Management

Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.

We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.

OUR PAY PER CLICK SERVICES

PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Social Advertising

CodeBoat can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

PPC search campaign strategy
Keyword research and selection
Ad creative development
Campaign set-up
Bid management and ROI tracking
Landing page optimization and development
Campaign management and analysis

Deliverables

We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.